Timeline: A Brief History of Ned
By Rory Coulter
Truth be told, Ned began as an experiment. We believed it was possible to build a successful brand the right way and do it in a great way. That meant no shortcuts, always doing right by our customers, and prioritizing our quadruple bottom line over pure profit. Celebrating our 5th birthday this month is more than just a fun milestone – it’s proof of what’s possible when you put people and the planet first. Here’s a look back on five remarkable years – it’s been a wild ride!
OCTOBER 2017 – NED WAS BORN ON A HIKE UP SOUTH ARAPAHOE PEAK
Ret and Adriaan (Founders of Ned) had their first official “business meeting” climbing South Arapaho Peak, before getting turned around by a blizzard. Far more important than reaching the summit that day, they came away from the adventure with the core principles of Ned.
NOVEMBER 2018 – NED JOINED 1% FOR THE PLANET
Ned became a proud 1% For the Planet member the very same week the company was incorporated. Since that time, we have contributed 1% of all revenue towards organizations and charities helping to make outdoor spaces and experiences more accessible to the communities that need them most. Together we are driving positive change for people, the planet and future generations. Learn more about some of the organizations we support. >
MARCH 2018 – WE OPENED FOR BUSINESS
Ned launched with just two products – a full spectrum hemp tincture that was to become Daily Blend and a full spectrum hemp topical that was to become Daily Balm. Ret’s dad was our first customer.
MARCH 2018 - WE INSTITUTED OUR MILITARY DISCOUNT
We have the deepest gratitude for the service of all our brave veterans and active service members and their families. Learn more >
FEBRUARY 2019 – NEDVENTURE TO ICELAND
Ret and Adriaan traveled to Iceland on a quest to find the best ingredients for the creation of our Mellö Magnesium Superblend. Discover more >
OCTOBER 2019 – NED JOINED FORCES WITH TERRA FINA FARM
Terra Fina is a multi-generational, family-owned farm and modern homestead in Paonia, Colorado. We work closely with Jonathan and Liz and only use their extraordinary USDA-certified hemp for all of our full-spectrum products. Meet Farmer Jonathan and discover what goes into growing the world’s best USDA certified organic hemp.
OCTOBER 2019 – WE LAUNCHED BALANCE BLEND
We wanted to create a product for women, by women (the botanicals in Balance Blend were specially grown by three generations of female farmers!) that would provide support through every stage of life. Shop Balance Blend >
DECEMBER 2019 – WE LANDED NEDQUARTERS
We moved out of Ret’s garage and into Nedquarters, where we have our very own product facility and warehouse here in beautiful Boulder! Schedule a visit >
JANUARY 2020 – WE RELEASED “NED: THE ORIGIN STORY”
This is why we created Ned. Watch now >
APRIL 2020 – NED 2.0
Today marked one of the biggest days in the history of Ned — the launch of our new website!
APRIL 2020 – WE CREATED NORTH STAR MEMBERSHIP
North Star Membership is where nature meets nurture! Designed to support you on your wellness journey, North Star Membership is our way of rewarding you for putting your health first with awesome perks that get better as you go!
MAY 2020 – WE LAUNCHED IMMUNITY BLEND
We wanted to do our part to help fight the pandemic. We looked to nature and traditional medicine to craft a powerful blend of botanicals, herbs and fungi to help boost the immune system. Shop Immunity Blend >
AUGUST 2020 – NED BECAME A FOUNDING PARTNER OF GREENSPARK
Greenspark helps earth positive brands maximize their environmental impact. As one of Greenspark’s founding partners, Ned has had a positive impact on people and the planet since the very beginning. See what we’ve achieved together >
SEPTEMBER 2020 – WE LAUNCHED SLEEP BLEND
We wanted to create the world’s best all-natural, non-addictive sleep supplement, so people wouldn’t have to turn to dangerous pharmaceuticals. Turns out, we succeeded – Sleep Blend is our #1 bestseller! Shop Sleep Blend >
DECEMBER 2020 – THE PRESIDENT SIGNED THE ACCELERATING VETERANS RECOVERY OUTDOORS ACT
Ned worked with Veterans Outdoor Advocacy Group (VOAG) to help pass this lifesaving legislation that gives veterans struggling with combat-reated injuries and mental health issues better access to the outdoors as part of their medical treatment and therapy. Time in nature has been proven to reduce anxiety, depression, and PTSD.
JANUARY 2021 – WE RELEASE “NED: A GROWTH STORY”
With the growth of Ned product offerings, new faces on the team, and a warehouse in Boulder, CO, the seed Ret and Adriaan planted had sprouted into something amazing. Watch now >
FEBRUARY 2021 – WE LAUNCHED MELLÖ MAGNESIUM SUPERBLEND
75 Essential Minerals. 300 Whole-Body Benefits. 1 Superblend. We wanted to create something absolutely amazing for your health that you actually love to take every day. Shop Mellö, an effervescent elixir for anxiety, sleep, and so much more, in three delicious flavors. >
MARCH 2021 – NED WON AN ADDY AWARD
We won an ADDY Award for our packaging design! Our 100% recyclable packaging pays homage to Paonia, the picturesque farming town nestled in the North Fork Valley on Colorado's Western Slope that’s the birthplace of all Ned hemp.
JUNE 2021 – WE FOUND VEGAN GEL CAPS!
We spent three whole years searching high and low for a partner that would produce vegan capsules — with our own oil. One simply did not exist. They either only sold “vegan” capsules that were actually bovine or they only used their own standard white-label CBD. No thanks! We don’t compromise on quality, so we held out until we could offer the very best. As luck would have it, the first vegan capsule company of its kind opened up in 2020 — right here in our own backyard! The rest is history. Now all your favorite Ned blends are available in tincture AND capsule form! Because, who doesn’t like options?
JUNE 2021 – NED FEATURED IN OUTSIDE MAGAZINE
One of our favorite magazines named Sleep Blend one of the best recovery tools of 2021!
OCTOBER 2021 – NED OFFICIALLY USDA CERTIFIED ORGANIC
From the beginning Ned has always been committed to crafting the highest quality products using the finest ingredients. We don’t compromise on quality – and it feels great to be officially recognized for it! Read more >
OCTOBER 2021 - WE LAUNCHED DE-STRESS BLEND
Over the years, we’ve learned firsthand just how important it is to find simple, natural, and healthy ways to support our stress responses each day. Stress doesn’t just negatively impact your quality of life and contribute to bad habits, it suppresses your immune system and puts you at greater risk for serious health problems. De-Stress Blend is the natural path to stilling your waters and getting back to easier times. Shop De-Stress Blend >
NOVEMBER 2021 – LEMON MELLÖ LAUNCHED
Mellö – with a twist! Shop now >
JANUARY 2022 – NED SUPPORTED MARSHALL FIRE RECOVERY
On New Year’s Eve, the most destructive wildfire in Colorado History occurred right here in our backyard. To show up for our local community, Ned donated $15,000 to the Boulder County Wildfire Fund. If there’s one thing that has become abundantly clear in the face of disasters and tragedies, it’s that we’re better together. Learn more >
APRIL 2022 – WE CELEBRATED THE 50TH ISSUE OF THE HARVEST
The Harvest is Ned’s monthly newsletter exploring how to feel better and live better through simple means and a deeper connection to the natural world. Each month we pick a theme and explore that theme from different perspectives. Catch up on The Harvest Blog >
JUNE 2022 – WE LAUNCHED RELIEF BALM
We wanted to create a safe and strong product for everyone out there battling unseen pain, dealing with injury, training too hard, or just plain feeling their age. Shop Relief Balm >
JUNE 2022 – WE LAUNCHED THE FARM TO NED ALLIANCE
Through the Farm to Ned Alliance, we work directly with the best certified organic regenerative farmers in the country to grow the highest quality ingredients for our natural remedies. It’s good for people, good for the planet – and good for you! Learn more >
AUGUST 2022 – NED MADE THE INC. 5000!
It’s an unbelievable honor to be ranked #364 in the Inc. 5000, the annual list of the fastest growing companies in America. Read more >
AUGUST 2022 – WE LAUNCHED DAILY BALM
USDA certified organic skincare for your whole body – and whole family! Shop Daily Balm >
AUGUST 2022 – WE LAUNCHED BRAIN BLEND
USDA certified organic plant-powered brain fuel! Shop Brain Blend >
SEPTEMBER 2022 – WE RECEIVED OVER 5,000 FIVE-STAR REVIEWS
Thank you for all the love! We’re so happy to hear how much our products are enriching your lives! Read all the reviews >
NOVEMBER 2022 – THE NEDI CRASHED NEDQUARTERS
The Nedi came down from the mountains to become our unofficial (and unsolicited) mascot. Meet the Nedi >
DECEMBER 2022 – WE LAUNCHED SHUTEYE CHAI
We wanted to create a bedtime ritual you’d look forward to all day! Rooted in 5,000 years of ancient wisdom and crafted from the finest ingredients found in nature, Shuteye Chai is the coziest way to drift off to dreamland and get the deep, restful sleep you need to thrive. Shop Shuteye Chai >
MARCH 2023 – JOURNEY TO THE HEART OF SHUTEYE CHAI PREMIERED
From the buzzing markets of Delhi to the tranquil mountains of Kathmandu, join us on the Nedventure of a lifetime to create the world’s best sleep latte. Watch now >
MARCH 2023 – WE CELEBRATED OUR 5TH BIRTHDAY
We celebrated our 5th birthday on the spring equinox! Here’s to five years of helping people feel better and live better through the powers of the natural world! Thanks for being part of the journey!