Ned was officially born one cold October morning on an alpine climbing expedition in the heart of Colorado’s Indian Peaks Wilderness.

After spending years in different industries chasing our previous ideas of "success" in some of the world’s busiest cities, we had come to the realization that there is something fundamentally broken about the way we, as a modern society, are approaching our health and well-being. Many of us are feeling the consequences of device addiction, stress, anxiety, and a multitude of other ailments that have come to rule our lives. We are too quick to turn to doctors and prescription drugs as a first line of defense.
We were reminded, in our own ways, that the best answers often lie in nature… in a walk through the forest; in the glow of a campfire; and in the plants, herbs, roots, fungi, and the very soil that our ancestors have used for millennia.
That is why we created Ned.
We knew that getting into the elements on that October morning would fuel the creative wave we were riding. The two of us set out in blizzard conditions and, sure enough, by the time we were thawing out over well-earned burritos, we had built our foundation.
Ned is a representation of our passion for feeling better and living better through simple means and a deep connection to the natural world. We truly believe we were put on this earth to share in the wonderment of nature and rediscover all of the healing power that it holds.
Our quest is only just beginning. We’d be honored if you’d join us!
- Ret and Adriaan